Careem, the ride-hailing giant predominantly active in the Middle East and forever competing against a list of competitors in the region inclusive of Uber, gets into the direct line of attack against Uber once again by launching their own delivery service, and that too after a huge round of fundraising for its Series B investments. The company reportedly raised $200 million in October this year. The company also raised around $500 million dollars when it announced the launch of this app.
The app is set to be called Careem Now and will provide delivery services to a wide variety of clients in the middle eastern countries. Careem plans to start off with food deliveries in the cities of Dhabi and Jeddah. From there, it ultimately plans to make a move towards the delivery of pharmaceuticals and other medical equipment and prescription medicine as well.
“We believe the opportunity for deliveries in the region is even bigger than ride-hailing,” Chief Executive Officer and Co-Founder Mudassir Sheikha said. “It is going to become a very significant part of Careem over time.”
Even though the app is to be called Careem Now, it is meant to operate independently from Careem with an entirely different suite of resources made available to it, including cars and drivers alike. The app shall operate on its own independent protocols and objectives once launched, and might as well take a turn towards a direction which Careem is not familiar with or aims for. Careem is currently building a call centre to facilitate customer support.
Other sources indicate that Careem might be looking to plan out mergers and acquisition deals with Uber in the region after launching the delivery service in the first quarter of the next year. If that was to happen, the investments and the separate modular behaviour of the Careem Now system would start to make a lot of sense.