The most-loved power-lacing technology from Hyperadapt sneakers is coming to Basketball, but it’s due till Spring 2019.
Smart devices are booming in the market, first it was a mobile phone, then came a smart watch. Now, Nike, the Sportswear giant is all set to launch the smart basketball shoe which will self-lace. For those who don’t follow Nike, the company launched a similar variant for sneakers in the past.
Mark Parker, CEO at Nike in the quarterly earning call for Q2 of fiscal year 2019 made several announcements and one of them was about the company’s plans to launch a smart basketball shoe which will self-lace itself.
Mark Parker, CEO at Nike said,
“I’m excited to announce that in the new year we’ll launch a new adaptive performance platform in basketball at the $350 price point,” said Parker. “We have a smart shoe designed for the perfect fit, and it’s a major step in advancing and connecting our digital transformation to product.”
After the above announcement was made, Andy Campion, Executive VP at Nike said that the new Hyperadapt to Basketball will launch in Spring 2019. If you’ve been following updates from Nike, then you surely must have heard about this shoe in 2017 from the legendary designer Tinker Hatfield confirmed about its development.
While there’s no update regarding the pricing, but according to SoleCollector, an authority portal on soles and shoes mentions that the price could see a significant dip, The below are the exact words they’ve mentioned on their website,
If the shoe features similar technology to the original Hyperadapt, this pair would be seeing a significant dip in retail price from the 1.0’s $720 price point, making it much more accessible. Stay tuned as more details become available regarding Nike’s latest basketball innovation for 2019
We’ve seen a lot of basketball players tying their laces during the match or during the break, This technology would surely allow the players to focus more on the game and not the lace. The break would actually be a break for the players. Does this technology excites you?